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WILLIAMS RACING

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ONBOARDING A PREMIUM FORMULA ONE BRAND TO WEB3

In charge of the art direction, design output and creative for the debut of William Racing Metaverse Partnership in Web3.

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Digital and PRINT design assets

A different design per each race of the 2022 season. These campaigns were printed on publications like the Financial Times and on major technology websites.

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setting the guidelines

As head of design my role was also to set the tone and direction of how the partnership would appear in all of our channels, and to the Web3 community.

FROM PITCHING through CAMPAIGNs

I was responsible from the pitching phase of Williams Racing through to the art direction of our first partnership campaign.

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