MORPHO LABS
PITCH WORK FOR A ERC20 DECENTRALIZED PRoTOCOL
Morpho is a protocol funded by a16z which makes decentralized lending more resilient, efficient, and open. They approached me to do a pitch for a campaign they launched this year. It was a very short turnaround project which followed the existing brand guidelines.
PRint assets
Print assets were needed for a physical event happening in tandem with the campaign, this included wearables and pull-up banners.
INFOGRAPHICS
The challenge here was simplifying a very technical and complex diagram for "Logarithmic Buckets". The solution was to keep elements consistent, familiar and not so busy, highlighting only the flow of the diagram and key information while staying on brand.
MULTIPLE ANNOUNCEMENTS
Decentralized finance is a very abstract topic to visually represent. The key is to always focus on a specific feature being announced that an image can relate to what it means and yet still be familiar to the target audience. In this case as a promo Tweet the Logarithmic Buckets have been illustrated as "pockets" where the different liquidity of crypto currency would fall into.
Motion Graphics
A video post was added to complement the campaign and to increase engagement. Short turnaround using existing assets from the styleguide on After Effects.